FFLet's talk

producer by
title,
strategist
by scope.

I run content and lead generation for the B2B vertical driving 80% of a fintech's revenue growth. Recently, our content and events pulled partners directly off a competitor.

6x
ROAS on $200k/mo spend
80%
B2B share of company revenue
3.5M
organic views, one video
Fernando Felix, B2B content producer and growth strategist

Fernando

Creative Marketing Strategist

& Producer

Meta Ads Manager ✦End-to-End Video Production ✦B2B Lead Generation ✦Creative Strategy ✦Vendor & Budget Management ✦Live Event Production ✦Events Marketing ✦Cross-Functional Collaboration ✦Premiere Pro ✦After Effects ✦DaVinci Resolve ✦Photoshop ✦
Meta Ads Manager ✦End-to-End Video Production ✦B2B Lead Generation ✦Creative Strategy ✦Vendor & Budget Management ✦Live Event Production ✦Events Marketing ✦Cross-Functional Collaboration ✦Premiere Pro ✦After Effects ✦DaVinci Resolve ✦Photoshop ✦

01 — About me

press play.

02 — Receipts

every claim,
timestamped.

These are the numbers that got reported upward.

10–20

Qualified B2B leads per day (Meta Ads)

~$33 average cost per lead for a brand new Tax Vertical at ConsumerDirect

6x

ROAS increase

on a $200k/mo ad budget at Alleviate Tax

15M+

Organic views in 90 days

one video past 3.5M organically for Alleviate Tax

1.4k → 4k+

Instagram followers in 4 months

engaged, not bought, at ConsumerDirect (SmartCredit Partners Account)

40x

Instagram audience growth

500 → 20K+ followers in 12 months at Alleviate Tax

5 → sold out

Puerto Rico event sold out

in 2 weeks, from one ad campaign

03 / Scope

what I actually own.

  • 01

    The growth-marketing engine for a multi-brand fintech B2B portfolio.

  • 02

    Writes, films, and runs the Meta ad campaigns that generate leads daily.

  • 03

    Opens new market verticals from zero, then builds the playbook for the next one.

  • 04

    Sits in lead-gen reviews with the Chief of Sales, reporting channel performance.

  • 05

    Ships 4 to 6 social media edits daily.

  • 06

    Leads a team of 3 across content and creative execution.

  • 07

    Helps plan and execute B2B events, from concept to on-the-ground production.

  • 08

    Trusted to capture partner visits, live events, and exclusive podcast content for the partner hub.

04 — The work

Company by company.

Handed a problem close to the deadline. Fixed it with a script, a camera, and an ad account. Every time.

Mar 2026 — Present

ConsumerDirect

Senior B2B Content & Video Producer

SmartCredit · SmartQualify · Hogo

Own content and Meta ad strategy across a multi-brand fintech B2B portfolio, scripting, filming, directing, and optimizing every campaign personally, plus documenting live events, partner visits, and exclusive podcast content for our partner hub. Manage a team of 3 and report channel performance directly to the Chief of Sales.

Lead gen

Tax Pro Lead-Gen Ads

STRATEGY / SCRIPT / FILM / EDIT / LAUNCH

Inherited a mandate to run Meta ads using pre-made static/motion creative with no clear CTA, no audience targeting strategy, and traffic pointed to a landing page built on a platform I had no access to — meaning no Meta Pixel, no conversion tracking, no way to optimize. Results were exactly as bad as expected. Rather than keep spending against a broken setup, I made the call to pause the campaign, scripted and filmed a new ad myself, and built an instant lead form with conditional logic and SMS verification — fully trackable inside Meta. Performance turned around immediately. I was questioned on abandoning the original landing page and had to defend the reasoning directly, which put the work in front of the Chief of Sales. I've owned all Meta ads strategy since.

10–20 qualified leads/day at ~$33 CPL · Employee of the Month, month 2

Documentary

Company Culture Documentary

Director / Producer / Editor

Assigned in week two, before knowing the company, the culture or the people. Two weeks to research, film and cut. Premiered at CreditCon, the convention the company sponsored.

Concept to premiere in 14 days

Office visit

Partner Office Visits

FILM / EDIT / PRODUCER

Partners travel to ConsumerDirect offices to capture behind-the-scenes content, relationship-building, culture, and the people behind the partnership, turning routine visits into content that strengthens trust with partners and prospects alike.

Office visits, turned into content

Partner event

CreditDanny Giveaway (Partner Event)

FILMING / EDITING

Filmed live at the event and turned around multiple edits the same day to ride the hype in real time. The top clip was posted as a reel and boosted with paid support to extend its reach.

328k+ views, 620 new followers from one clip

Lead gen

Mobile Video Podcast Setup

Build / Film / Edit

A portable podcast setup built for conferences and a deliberate lead-gen play. Attendees in this vertical love content, so we turned that into a system: they book a podcast slot, we capture their info and mark them as leads for BDRs to follow up. The same setup also captures partner testimonials on-site, like this one filmed at CreditCon in Las Vegas.

40k+ accounts reached, 95% from non-followers

Aug 2025 — Mar 2026

Alleviate Tax

Creative Strategist

Promoted after one year

Led creative performance on a $200,000/month ad budget. Built scalable creative frameworks for the finance and tax vertical, a low-visual-interest category that only converts with real storytelling.

Performance

Employee DTC Ads

CREATIVE STRATEGIST / FILM / EDIT

Filmed DTC ad creative starring the VP of Sales, constantly pushing for sharper, more creative hooks to capture attention in a category with nothing pretty to point a camera at. That focus on hook quality kept performance high, consistently hitting 6x ROAS: proof the hooks were doing their job.

6x ROAS increase

UGC

Creator Program

CREATIVE STRATEGY / TALENT & PRODUCTION LEAD

Managed UGC paid creators end-to-end, casting, briefs, shoot direction, and cutdowns feeding the paid account weekly. Used creative to test into new audience segments (nurses, truck drivers, and other 1099-type workers), constantly iterating on concepts, angles, formats, and hooks to find what resonated with each.

Consistent creative supply for paid, audience-tested at the concept level

Retargeting

Live Testimonial Calls

CREATIVE STRATEGY / FILM / EDIT

Filmed live client testimonial calls and repurposed them as retargeting ads for bottom-of-funnel audiences. Skeptical viewers who hadn't converted yet could see real results from real clients, turning hesitation into trust at exactly the point they needed it.

Built for the skeptics, proof at the bottom of the funnel

Creative format

"5 Cups" Ad Format

CREATIVE CONCEPT / FILM / EDIT

Created a visual ad format using labeled cups, each representing a common IRS tax problem, with the VP of Sales walking through all five before a punchline payoff at the end. The format performed exceptionally well — proving that unconventional visual devices could outperform standard talking-head UGC, and became a new format blueprint for future creative.

A single concept that became a new creative format

Sep 2024 — Aug 2025

Alleviate Tax

Social Media & Video Podcast Producer

Planned, scripted, filmed and edited short-form for TikTok, Reels and Shorts, and launched the executive podcast that built the CEO's personal brand.

Organic

90-Day Organic Sprint

Writer / Director / Editor

A relentless publishing cadence across TikTok, Reels and Shorts, with weekly shoots for both brand and executive accounts.

15M+ views, one piece past 3.5M

Short form

Talent in social media content as well

WRITER / DIRECTOR / EDITOR / TALENT

A relentless publishing cadence across TikTok, Reels, and Shorts, writing, directing, editing, and stepping in front of the camera myself when a clip called for it.

90 days, one continuous publishing engine

Sep 2013 — Present

Fernando Felix Films

Creative Director & Founder

The production company that started it all. B2B and B2C video campaigns and creative strategy, with full ownership of crews, vendors and budgets.

Campaign

Client Campaign Work

VIDEOGRAPHER / EDITOR / DIRECTOR

Campaign work spanning brands like Kia and Toyota, from pitch through delivery.

10+ years running

Campaign

Client Campaign Work

VIDEOGRAPHER / EDITOR / DIRECTOR

Campaign work spanning local businesses, regional brands, and community events, from pitch through delivery.

10+ years running

Dec 2022 — Mar 2024

American Water Works Association

Video Producer

End-to-end production for the drinking water industry: case studies, event coverage and motion graphics across multiple locations.

Case study

OCWD Sciex Success Story

PRODUCER / DIRECTOR / EDITOR

Turned a deeply technical lab operation — PFAS testing, LCMS instrumentation, water quality compliance — into a story a non-technical audience would actually sit through. Took it from concept through delivery, translating the Orange County Water District's in-house testing capabilities into a clear, human-led narrative.

A reusable case-study format for technical industries

Brand video

AWWA — The Role of Water Professionals

SCRIPT / FILM / EDIT

Wrote, filmed, and edited a brand video for the American Water Works Association — turning an association's mission (education, networking, career growth for water professionals) into a compelling narrative that speaks directly to the people doing the work: the water professionals themselves.

Mission-driven storytelling for a national nonprofit

05 — Case studies

when something
was about to fail.

01

SmartCredito Puerto Rico Event

Before
5 registrations. Leadership ready to write off the investment, weeks out.
What I did
A Spanish ad tailored to Puerto Rico entrepreneurs in real estate, mortgage, credit repair, tax, or any financial professional wanting to learn more about personal credit, and potentially partnering with SmartCredit.
Result
Sold out within 2 weeks.

02

Annual SmartCredit Conference Tickets

Before
20 tickets sold with roughly a month to go.
What I did
Built and launched a 50%-off campaign against a hard deadline.
Result
75% of the conference sold through that campaign. Eventually sold the conference to full capacity.

03

CreditCon Documentary

Before
Week two on the job. Two weeks to research, structure, interview and cut a full company culture documentary, then premiere it at CreditCon, a convention my company sponsored.
What I did
Researched, filmed and edited a company culture documentary solo, with zero context, minimal resources, and a very tight deadline.
Result
Premiered at CreditCon.

06 / Contact

get in
touch.

filmyourproject@fernandofelixfilms.comfernandofelixfilms.com LinkedIn

B.S. Business Administration, Marketing, WGU · UX Design Institute Diploma

© 2026 Fernando Felix